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We hear a lot about AI for creating content. But its real, game-changing power? It’s in what we buy and how fast we get it. Especially in fashion. It’s now helping brands design, test, and launch new styles 3x to 5x faster than before. What’s Trend first Commerce: - Trend-first brands use AI to track what’s trending from Instagram, Google searches, and shopping behavior - Earlier, it took 3–6 months to launch a new collection whereas, now, some brands do it in 2–3 weeks - Platforms like ANNY and Virgio are already doing this with higher sell-through rates on some AI-tested launches - Because of this, inventory waste goes down and margins improve. Why customers love it: - They get fresh designs every week, not every season - Styles feel personal, local, and in sync with trends - Less chance of sold out or not in stock. Why this matters: This is more than a trend. It’s a new model called "trend commerce" powered by: - AI for real-time insights - Community feedback for design choices - Ultra-fast supply chains to deliver quickly The next big use of AI in e-commerce is not just about automation. It’s about speed, relevance, and delight at scale.