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The Real Story of Agentic AI in India — Beyond the Hype I recently read a blog about the current state of Agentic AI in India. While the global scene is buzzing, our own adoption curve tells a very different story. Here are the five key things that stood out to me: 1. B2B Is Leading, B2C Is Still Waiting: While India is progressing in AI Agent development, most traction is visible in the B2B space. B2C startups? Struggling to find a sticky user base. There’s enthusiasm, but not enough everyday usage. 2. Misplaced Market Fit: Take Kruti from Krutrim (OLA-backed) as an example. A multi-use agent for booking cabs and ordering food. Sounds great. But most users still go back to the original apps. Why? Because the target audience — “non-technical users” — aren’t necessarily craving an AI shortcut. Startups are building for a user that may not even exist, at least not yet. It’s a classic product-market mismatch. 3. Success Stories Are Few, Not the Norm: While players like Sarvam and Gnani AI have seen some success, they’re exceptions. Most AI agent startups in India are still quiet — either pivoting, inactive, or lacking credible usage data. The narrative of “AI booming in India” needs a reality check. 4. Indians Do Pay — But Only at Scale: The idea that Indian consumers don’t pay is a myth. Ashutosh Singh (CEO, RevRag) said it well — it’s all about volume. Zomato didn’t start profitable, it scaled first. Same applies here. Agents need real distribution before monetization makes sense. 5. Infrastructure & Interface: The Two Missing Links:- Here’s the real gap: we don’t have enough agent-ready platforms. Our everyday apps aren’t built to integrate or collaborate with agents yet. Until we build that middleware — a seamless way for agents to plug into Indian consumer life — adoption will stay limited. Bottomline: Agentic AI in India is still early. The tech is promising, but we’re missing the connective tissue, real-world use cases, ready infrastructure, and a clear understanding of what Indian users actually want. Until then, it’s less of a revolution and more of a demo reel.