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Poosarla Sai Karthik
Tech guy with a busi... • 27d
Tesla has officially entered India with the Model Y, priced between ₹59.89 and ₹67.89 lakh, and launched its first showroom in Mumbai’s BKC. From the perspective of Tata and Mahindra, this isn’t an affordable EV. It’s aspirational. But when seen alongside Audi, BMW, and Mercedes, Tesla becomes a serious competitor. It brings performance, tech, and brand power at a price that’s more accessible than most luxury EVs. Opening in BKC is a calculated move. It’s not just a fancy location. It places Tesla right in front of India’s top earners, in a business hub that plays a major role in the country’s economy. This launch isn’t about selling big numbers yet. It’s about understanding the market, creating buzz, and making the right first impression. If Tesla decides to manufacture locally, pricing could shift and volumes could grow.
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