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Rohan Saha

Founder - Burn Inves... • 1m

Don’t Build Yet - First Make Sure Your Startup Idea Actually Matters Everyone’s had that one idea the kind you are excited about at 2 AM thinking, “This could be big” So you grab a notebook or open your phone and start typing a few days later you are already thinking about names, logos, and maybe even building a website but here is where most people get stuck they start building too soon. I’ve seen it happen (and I have done it too) you spend weeks working on something a page, an app whatever and then when you finally put it out no one really shows up It’s quiet. You start wondering was my idea even good? But the truth is it’s not about how good the idea sounds in your head It’s about whether people actually face that problem and whether they care enough to do something about it. If you want to test if your idea is real you don’t need a full product what you need is a few honest conversations. Talk to people not your best friend or your cousin but people who actually use what you are thinking of creating ask them if they have faced the problem ask what they have tried and just listen. If they say "Yes this is a big headache" and they seem interested in your idea great That is your green light to keep going. And you don’t need anything fancy to get started a simple page explaining what you do a WhatsApp message a post on Instagram that’s more than enough. If people reply ask questions or want to know more it means something’s working. The hardest part isn’t building the hardest part is knowing what’s worth building don’t fall into the trap of working on something for months only to find out later that no one asked for it. Start with the problem not the product Start with peopl not perfection and most importantly start small but start smart.

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