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Havish Gupta
Figuring Out • 14d
This is as expected. Zepto have lost some serious amount of customers in last few months because of high hidden fees as well as dark pattern. Interestingly Blinkit also saw a fall in it's active users which is strange. Jio Mart's performance is improving as it offers free delivery and that's why it's so famous in small cities. Even Tata's BBNow is struggling. So at the end it's Just Swiggy IM which is doing well all thanks to their user first experience and transparent pricing. Looks like slow and steady really wins the race.
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