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Fight for justice • 2m

This is such a classic case of a great idea killed by weak storytelling and lazy execution. Microsoft’s E-tree had real potential — low-effort climate action tied to everyday digital behavior? That’s a win-win. But instead of making users feel part of something bigger, it became just another passive “points” system buried inside a browser. People don’t engage with features. They engage with movements. 🌱 Imagine if Microsoft had added real-time impact dashboards, gamified global tree goals, or community sharing features. We want to do good — but we need to feel it. So here’s the lesson: Even the best ideas die quietly when no one feels truly connected. Don’t just launch good initiatives. Design for emotion. Design for belonging

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