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𝐈𝐬 "𝐙𝐞𝐫𝐨 𝐏𝐚𝐲𝐦𝐞𝐧𝐭" 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞? 𝐖𝐞 𝐩𝐚𝐲 𝐭𝐨 𝐫𝐮𝐧 𝐲𝐨𝐮𝐫 𝐚𝐝𝐬. 𝐖𝐞 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞. 𝐘𝐨𝐮 𝐨𝐧𝐥𝐲 𝐩𝐚𝐲 𝐚𝐟𝐭𝐞𝐫 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐬𝐚𝐥𝐞𝐬. 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨

𝗠𝗮𝗿𝗸 𝗭𝘂𝗰𝗸𝗲𝗿𝗯𝗲𝗿𝗴 𝗼𝗻 𝗪𝗵𝘆 𝗧𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗠𝗶𝗴𝗵𝘁 𝗕𝗲 𝗬𝗼𝘂𝗿 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 When Mark Zuckerberg was 21, he shared a piece of advice that most people ignore: “𝐒𝐭𝐚𝐫𝐭 𝐨𝐟𝐟 𝐭�

𝗮𝟭𝟲𝘇 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗕𝗲𝗻 𝗛𝗼𝗿𝗼𝘄𝗶𝘁𝘇 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝘀 𝗵𝗼𝘄 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗖𝗘𝗢𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗱𝗲𝗹𝗲𝗴𝗮𝘁𝗶𝗼𝗻 Most startup CEOs struggle with letting go. They want control over everything—hiring, product, m

𝗣𝗲𝘁𝗲𝗿 𝗧𝗵𝗶𝗲𝗹 𝗼𝗻 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Startups don’t fail because of bad products. They fail because 𝐧𝐨 𝐨𝐧𝐞 𝐤𝐧𝐨𝐰𝐬 𝐭𝐡𝐞𝐲 𝐞𝐱𝐢𝐬𝐭. Most founders think, “Let’s do everything—ads, sales, social media, PR.” 𝐖𝐫𝐨𝐧𝐠.

𝗙𝗶𝗴𝗺𝗮 𝗖𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗗𝘆𝗹𝗮𝗻 𝗙𝗶𝗲𝗹𝗱 𝗼𝗻 𝗵𝗶𝘀 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝗙𝗶𝗴𝗺𝗮’𝘀 𝟬 𝘁𝗼 𝟭 𝗽𝗵𝗮𝘀𝗲 Figma wasn’t an instant success. It took 𝐟𝐨𝐮𝐫 𝐲𝐞𝐚𝐫𝐬 from its founding in 2012 to its public la