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Rohan Saha
Founder - Burn Inves... • 11h
Today I was going through the market share of UPI platforms and found something very surprising PhonePe has around 47.2 percent of the market, Google Pay has about 36.1 percent, Paytm is left with just 7 percent, and both Navi and Super Money have 2.2 percent each the remaining share is divided among other smaller players. Now, every company is trying different ways to earn money some are turning into Direct Selling Agents, some are offering credit cards and some are exploring other business ideas but even after doing all this most of them are not able to survive properly in the market. The main issue is that customers are not loyal to any single platform and in the financial space if customers are not loyal to your service it becomes really difficult to earn from them in the long run I think this is exactly what happened with Paytm because they failed to build strong customer loyalty, their other business segments which had real potential to make profit could not succeed. As a result they had to shift their focus to small loan disbursements and similar services even their stock broking business could not grow well due to this same problem.
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