Back

Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

How many Packaged Drinking Water Brands can you name at once?

Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effect” The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated

Let's say someone builds a product for eg. Coffee, they made very good coffee with good quality raw materials the name is good the packaging is good. But how do they build trust and market their product? Please don't say things like trust building t

Customer Service Moat: Exceptional support that builds loyalty. Companies like Zappos, Amazon and Apple retain customers by providing outstanding service experiences

Name some brands, and why?

Everyone says “stand out to get noticed.” But in today’s noisy market, the brands that win aren’t the loudest… They’re the ones people trust the most. And trust is built by doing boring things consistently.

“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b