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Thujori Phesao

OURI: Choises, Not T... • 2m

Here's a variable. when a market has a low entry point you expect it to be flooded with enthusiasts that mess up the actual numbers for competing brands. When you talk about skincare the market is actually saturated because the regulations make it a high barrier entry environment for enthusiasts and the non regulated brands don't get counted in. It's easy to be a legitimate clothing brand with a very small investment which is counted as a part of the competing industry and it skews the number making it seem like the category is oversaturated.

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