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vishakha Jangir
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Set2Score • 2m
𝗢𝗯𝗲𝗻 𝗘𝗹𝗲𝗰𝘁𝗿𝗶𝗰 𝗵𝗮𝘀 𝗰𝗹𝗼𝘀𝗲𝗱 𝗶𝘁𝘀 𝗦𝗲𝗿𝗶𝗲𝘀 𝗔 funding round at ₹100 crore, doubling from the ₹50 crore raised earlier in the year. The total funding raised by the company now stands at ₹200 crore. The round saw participation from both existing and new investors, indicating strong investor confidence. The company manufactures key components in-house, including LFP batteries, motors, vehicle control units (VCUs), and home chargers. Oben Electric achieves around 99% localization in its manufacturing process. The company currently has 37 retail outlets across 26 cities in 13 states in India. It plans to expand to more than 150 showrooms across over 50 cities by the end of FY26. Oben is also working on strengthening its after-sales support network across India. A new electric motorcycle platform, O100, is under development with a target price under ₹1 lakh to serve the mass-market segment. The existing models, Rorr and Rorr EZ, have been well-received for their performance and suitability for daily urban commuting. Rorr EZ offers a top speed of 95 km/h, a range of about 175 km, and accelerates from 0–40 km/h in 3.3 seconds. The company’s manufacturing facility in Bengaluru has a production capacity of 100,000 units per year. A Series B funding round of approximately ₹250 crore is being planned for later in 2025 to support global expansion and new product lines. Customer feedback has been largely positive, with praise for smooth acceleration, practical range, and overall performance. Minor suggestions for improvement include better suspension tuning and app interface refinements. Oben Electric is positioning itself as a competitive player in India’s electric two-wheeler market through vertical integration, affordability, and wide distribution. Follow me vishakha Jangir for more such business insights.
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