What does it take to identify your potential customers and market your product to them ?
How do you deal with this at an early stage of your product or project ?
Does it cost you anything ?
A simple thing I advise early-stage founders on:
—> Stage —> Strategy —> Source
1) Stage - What stage are you really at? Idea, MVP, early traction, PMF?
2) Strategy - Do you need capital to survive or to scale? Different answers, different risks.