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Not sure if what I say is useful to you or not , but have a look. Be it a product or service , the major important thing is "DOES THE DEMAND RUNNUNG BEHIND SUPPLY OR THE SUPPLY IS RUNNING BEHIND DEMAND" . It brings a whole new direction to the business model. It doesn't need to be pivoting the ethos of company altogether but trying to spill some fuel on fire. Let me give an example. There are clothes clothes clothes everywhere , it's just a commoditized market. Has both B2B and D2C verticals but predominantly sa D2C . I can start a clothing brand by next week, but does it mean people would buy my clothes, definitely no. What can I do for this??? Ofcourse the entry barrier is low but to stand out , if I start catching the restaurants and offices to cut a deal with them for making uniform apparel for their corporation, it's the supply running behind the demand (B2B) and if I just put a theme which is more available (like marvel heroes) theme and marketize it , probably I would get into notice . Still there's no speciality in mine clothing business. But somehow if I managed to create a theme which isn't penetrated into masses and flood the market with a huge shipment , if successful can bring some good revenues and profits. That's what fast fashion brands do, flood the market with new themes and try to pivot every other month. That's how a low entrant D2C business can stay afloat for long. A new perspective or a new touch point frequently to the customer making him coming back to your brand again and again ignoring all others in the market.For other D2C products or services also, this is the major factor that brings in a difference. Just remember , customers are like kids, they want a new shiny toy every day, doesn't matter if it's the same barbie doll or an animal toy , 'new' is the vital thing. Giving them a new look, new variant new packaging or a new rebranding makes you look back at you. This needs a lot of marketing and lot of acquisition expense frequently. Don't know if you are looking for this or anything new but I tried my best to give acc to my understandings