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Saket Sambhav
•
ADJUVA LEGAL® • 3d
What if Your Revenue Was Cut in Half Tomorrow? 📉 Your Growth Plan is Great. But What's Your SURVIVAL PLAN? As founders, we're obsessed with growth. We live for the MRR chart that goes up-and-to-the-right. ⚠️ But markets change, deals fall through, and things can go wrong - fast. Here’s a simple, uncomfortable, and incredibly powerful exercise every founder should do once a month. It’s called Financial Negative Visualisation. The 30-Minute Drill: Open your financial statements. 💻 Look at your last month's revenue. Now, ask your team (or yourself) one simple, terrifying question: "What if our revenue was suddenly cut in half next month? What are the three moves we would make immediately?" This isn't about being pessimistic. It's about building resilience. Here’s why this is a game-changer: 👍🏻 It Replaces Panic with a Plan. In a real crisis, fear clouds judgment. Having a pre-written emergency plan allows for swift, logical action when you need it most. You don't have to think, you just have to execute. ✅ 👍🏻 It Reveals Your "Financial Fat". The exercise instantly forces you to distinguish between "nice-to-have" expenses (that SaaS tool you barely use, that low-ROI ad spend) and what is absolutely essential to keep the lights on. You might find savings even without a crisis. ✂️ 👍🏻 It Builds Psychological Strength. By mentally walking through a worst-case scenario, you rob it of its power to shock you. It becomes a manageable problem rather than an unknown terror. It's a workout for your founder mindset. 💪 Your "three immediate moves" might be anything from pausing all non-essential hiring, to cutting specific marketing channels, to personally calling your top 5 clients to secure revenue. The important thing is that you've thought about it before you have to. ✅ So, block 30 minutes in your calendar this week. Label it "The Survival Drill." It might be the most valuable meeting you have.
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