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Chamarti Sreekar

Passionate about Pos... • 21d

Apple should acquire Perplexity for $30B — and here’s why this might be the only AI move that truly matters. Apple’s AI effort is failing. Siri’s a meme, Safari search is owned by Google, and Apple has no meaningful presence in generative AI. Meanwhile, Perplexity is shipping fast — with voice mode, deep search, multimodal, and 780M+ monthly queries. The timing is perfect. Google’s default search deal with Safari is under pressure. Apple needs a fallback, and Perplexity offers not just a Plan B, but a serious monetization engine with ~20% monthly growth. $30B sounds steep, but Apple spent over $200B on stock buybacks in 2 years. Redirecting just a slice toward a fast-growing AI platform isn’t moonshot territory — it’s survival strategy. Samsung is already moving. Perplexity is free for all Galaxy users, preload deals are in motion. If Apple waits, it loses this window. No antitrust issues, no platform conflict. Just a chance to matter in AI before it’s too late. This is Tim Cook’s OpenAI moment. Time to make the call.

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