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Mohammad Ali Shah

Co Founder & CEO at ... • 2d

Labubu: How a “Cursed” Toy Became a Billion-Dollar Lifestyle Trend Crazy, right? A monster-elf plush toy called Labubu—with toothy grin and big eyes—has sparked a global frenzy: Pop Mart made nearly $1.8 billion in 2024 from toys like this; over $

Saloni Malik

Making brands look g... • 1d

tbh what even is labubu to begin with? I'm genuinely curious, a brand paid some celebs to post about their Ggoofy toys and the whole world went crazy for it? make it make sense?

Mohammad Ali Shah

Co Founder & CEO at ... • 1d

Haha you're not alone! 😄 Saloni Malik I had the same reaction first time I saw it, like what is this furry gremlin doing everywhere? But this "ugly-cute" toy created a perfect storm. mainly 2 reasons Blind Box surprise factor & Celebrity Hype. Kinda feels like the Beanie Babies or Fidget Spinners of Gen Z!