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Tarun Suthar
•
The Institute of Chartered Accountants of India • 21h
In the entrepreneurial world, opportunities are endless. Every day presents a new idea, trend, or strategy that promises rapid growth or quick success. But while opportunity is abundant, your time, energy, and resources are not. One of the most common traps entrepreneurs fall into is shiny object syndrome-constantly shifting focus from one venture to the next in pursuit of the next big thing. This reactive approach often leads to burnout, inconsistency, and ultimately, stagnation. The most successful entrepreneurs I see understand that focus is a competitive advantage. They choose to go deep, not wide. They prioritise consistency over chaos and execution over excitement. Not every opportunity is meant to be taken. In fact, saying "no" to the wrong ones is just as important as saying "yes" to the right one. Strategic focus allows you to build real momentum, strengthen your brand, and scale effectively. In business, clarity beats variety. Focus isn't a limitation-it's leverage.
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