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Ankush Sharma
Business Consultant ... • 2d
“Let’s build a unicorn.” That’s how you rally a team. It’s exciting. It’s sexy. It’s aspirational. Now try this: “Let’s become cockroaches.” Yeah… doesn’t quite slap, does it? Unicorns are glamorous. Cockroaches are… inconveniently real. One’s a TED Talk. The other’s a warning label. But here’s the inconvenient truth: The unicorn is the fantasy we sell. The cockroach is the reality we need to survive. Unicorns dazzle. They raise millions. They go big or go home. And disappear faster than WeWork’s free kombucha. Cockroaches? They’re not pretty. Not popular. But they’re bloody hard to kill. They survive. Nuclear winters. Budget bloodbaths. Market meltdowns. As Nassim Taleb would tell you, the opposite of fragile isn’t robust. It’s anti-fragile. And in a world wired for volatility—pandemics, wars, AI meltdowns—the winners won’t be the ones who avoid stress. They’ll be the ones who grow because of it. The anti-fragile. Teams that get sharper under pressure. Organizations that adapt like organisms. Cultures that don’t crumble in chaos—but recalibrate. So maybe the real measure of success isn’t juat a $1B valuation. It’s resilience + reinvention at scale. Because when things get hard—and they always do— It’s not the most magical creature that survives. It’s the one that can live without magic.
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