If your business only works when everything is perfect, it's not a business, it's a bet! Too many founders: – Rely on “launch hype” – Need ads to survive – Can’t operate without them being there 24/7 Real business is anti-fragile. It works when: – You're offline – The ad account is banned – The algorithm changes – Team members quit Because great systems > great moods. And resilience > romance. Build something that doesn't just scale Build something that survives storms.
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