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Aditi

Will become a inspir... • 1m

ā€œSpeak to Who They Want to Be: The Power of Future-Self Targetingā€ Future-self targeting is a powerful psychological strategy where marketers speak directly to the person the customer wants to become, not who they are today. People are motivated by transformation—healthier, richer, more confident versions of themselves. Smart brands tap into this by painting a vision of the future, then positioning their product as the bridge. For example, a finance app doesn’t just say ā€œTrack expenses,ā€ it says, ā€œTake control of your future.ā€ A fitness brand doesn’t sell workouts—it sells the future you in the mirror. When marketing speaks to someone’s aspiration, not just their current need, it inspires action and loyalty.

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