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Aditi

Will become a inspir...ย โ€ขย 5m

โ€œSpeak to Who They Want to Be: The Power of Future-Self Targetingโ€ Future-self targeting is a powerful psychological strategy where marketers speak directly to the person the customer wants to become, not who they are today. People are motivated by transformationโ€”healthier, richer, more confident versions of themselves. Smart brands tap into this by painting a vision of the future, then positioning their product as the bridge. For example, a finance app doesnโ€™t just say โ€œTrack expenses,โ€ it says, โ€œTake control of your future.โ€ A fitness brand doesnโ€™t sell workoutsโ€”it sells the future you in the mirror. When marketing speaks to someoneโ€™s aspiration, not just their current need, it inspires action and loyalty.

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