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YouTube has become the most-watched streaming service on TV screens by mimicking the one thing consumers seemed to be ditching — cable. YouTube TV allows viewers to watch live channels and access local broadcast networks like ABC, CBS, FOX, and NBC

More people watch YouTube on TV than they do on mobile and computers. YouTube is quite literally the new TV.

People buy for 2 reasons: Desire for gain Fear of loss But fear is 2.5x more powerful. Don’t just show how good life gets with your product Make them feel what they’ll lose if they don’t act. Fear drives action. Use it wisely.

𝗣𝗮𝘆𝗣𝗮𝗹 𝗻𝗼𝘄 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝘀𝘁𝗮𝗯𝗹𝗲𝗰𝗼𝗶𝗻 𝗽𝗮𝘆𝗺𝗲𝗻𝘁𝘀. Not because it’s “cool.” Because they know — if they don’t adapt, they’ll be irrelevant in a few years. 𝐈𝐧 𝐭𝐞𝐜𝐡, 𝐭𝐡𝐞𝐫𝐞’𝐬 𝐚 𝐛𝐫𝐮𝐭𝐚𝐥 𝐭𝐫𝐮𝐭𝐡: Every new t

Clarity beats cleverness. If customers burn calories trying to understand you, they’ll move on.

TALENT IS OVERRATED—CONSISTENCY WINS❗ You don’t need to be the smartest or the most talented—you just need to show up every single day. The ones who stay consistent, even when they don’t feel like it, are the ones who make it. Keep grinding, keep pu

Don’t wait for a divine intervention. Be the divine intervention. Be the guy about whom they say: “We were doomed until he walked in.” “Everyone thought the business was dead… and then he entered.” Be the one who breaks stereotypes, rewrites the sc

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