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YouTube has become the most-watched streaming service on TV screens by mimicking the one thing consumers seemed to be ditching — cable. YouTube TV allows viewers to watch live channels and access local broadcast networks like ABC, CBS, FOX, and NBC

More people watch YouTube on TV than they do on mobile and computers. YouTube is quite literally the new TV.

People buy for 2 reasons: Desire for gain Fear of loss But fear is 2.5x more powerful. Don’t just show how good life gets with your product Make them feel what they’ll lose if they don’t act. Fear drives action. Use it wisely.

TALENT IS OVERRATED—CONSISTENCY WINS❗ You don’t need to be the smartest or the most talented—you just need to show up every single day. The ones who stay consistent, even when they don’t feel like it, are the ones who make it. Keep grinding, keep pu

Don’t confuse a new calendar month with new results. If your ads didn’t sell last month, they won’t sell this month either. They’ll just cost you more. This isn’t about trying harder. It’s about using better ads. Fix your ads. Hit your numbers. St

“I need to think about it” means two things: 1. They don’t feel the desire to own it. 2. You didn’t trigger enough emotion to make them act. Logic doesn’t close. Emotion does. If the fear of loss > reward, they’ll walk. Make the upside irresistibl

The Indian Premier League (IPL) received $6.4 billion from TV broadcasters for its media rights from 2023 to 2027, which is comparable to the US football league NFL. The 2023 IPL final was the most-streamed sports broadcast ever, with 32 million view