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Kumar Aditya

Medial • 26d

Hey Guys Today I Found A Biggest Mistake On boAt Branding. Look A "A" Word

Siddharth K Nair

Thatmoonemojiguy 🌝 • 26d

They stylized it as ‘boAt’ instead of the regular ‘boat’ mainly for digital SEO advantage. ‘Boat’ is a super common word, so it’s hard to rank high on Google or stand out on ecommerce platforms. But with ‘boAt’ the unique capitalization and spelling it becomes a distinct, searchable brand. This helps them show up faster in search results, build a stronger online identity, and avoid competition with generic content or unrelated searches.🌝👑

2 Replies

Replies (2)

Shajid Khan

Just making the web ... • 26d

This doesn't really make sense though. The guy who posted this genuinely thought he found a mistake - he had no idea it was intentional branding. and the SEO thing is off too. People don't search 'boAt' when looking for earphones - they search 'wireless earbuds' or 'headphones'. For your SEO theory to work, everyone would need to know to type 'boAt' specifically, which defeats the whole point. most people don't even notice these small spelling differences when shopping. The original poster is proof of that. please do not written any unnecessary information that are actually worthless.. thank you

Yash Thale

A generalist aiming ... • 26d

Or it's just that A Emoji there with the seo concept you just explained would make it harder to search as everyone won't have the emoji on their keyboard and it'll reduce ranking instead of creating consistency in branding.

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