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This doesn't really make sense though. The guy who posted this genuinely thought he found a mistake - he had no idea it was intentional branding. and the SEO thing is off too. People don't search 'boAt' when looking for earphones - they search 'wireless earbuds' or 'headphones'. For your SEO theory to work, everyone would need to know to type 'boAt' specifically, which defeats the whole point. most people don't even notice these small spelling differences when shopping. The original poster is proof of that. please do not written any unnecessary information that are actually worthless.. thank you

Or it's just that A Emoji there with the seo concept you just explained would make it harder to search as everyone won't have the emoji on their keyboard and it'll reduce ranking instead of creating consistency in branding.