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Vrishank Raj

VC enthu • 1d

𝗦𝗼𝗺𝗲 𝗿𝗮𝗻𝗱𝗼𝗺 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗸𝗶𝗻𝗰𝗮𝗿𝗲 𝗮𝗻𝗱 𝗰𝗼𝘀𝗺𝗲𝘁𝗶𝗰𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆: Skincare and cosmetics products often have very high gross margins (read: typically above 60%). These margins are then channeled into ret

vineet arora

Serenity in chaos • 11h

it's not there problem. when you talk in terms of companies, they need sales in hundred crores. Not feasible via direct selling. lately you might have noticed two brands 1) mama Earth 2) Wow both were launched in same segment. Mama Earth grew significantly as it also focused on offline retail, ie via the channel that you talked about. so both are needed. placement on shops are a big promotion itself. hundreds of brands are floating online(without retail channel) with negligible sales. (just in lacks). Brandings dermine sales in cosmetics industry rather than just pricing.

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