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Tushar Aher Patil
Trying to do better • 5m
🚀 Day 11: The Billion-Dollar Business Born from a Failed Dating App — The Bumble Story 🐝 “Empowering women to make the first move, in dating and in life.” The journey of Whitney Wolfe Herd is a powerful testament to turning adversity into innovation. As a co-founder and former VP of Marketing at Tinder, she played a key role in its early success. However, after leaving amidst allegations of sexual harassment in 2014, at just 24 years old, she chose to build something better – something for women. Partnering with Andrey Andreev, Whitney launched Bumble in December 2014 with a revolutionary concept: in heterosexual matches, only women could send the first message. This simple twist was a direct response to harassment and empowered women to control conversations. Bumble quickly grew, reaching 100,000 downloads in its first month and 1 million users within a year. It expanded beyond dating with Bumble BFF and Bumble Bizz, becoming a social platform with a mission. In February 2021, Bumble went public, valuing the company at $13 billion. Whitney Wolfe Herd made history, becoming the youngest self-made female billionaire and the youngest woman to take a company public in U.S. history. For her, the true success was building a safe, respectful, empowering platform. Key takeaways from Bumble's journey: • Pain can be powerful fuel. • A simple twist can change everything. • Mission-driven brands win loyalty. • Bet on yourself—even when others doubt you. Bumble's story reminds us that the best businesses are often sparked by difficult moments, driven by a vision to make the world better.
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