SEO isn’t dead. It’s evolving LLM + SEO = LEO (LLM Engine Optimization). This is how brands are now getting traffic from ChatGPT, Claude, Perplexity, and other AI platforms. While most marketers still chase Google rankings, LEO is about relevance and visibility inside AI models — where user attention is rapidly shifting. 🧠 How to Win in LEO: 🔍 Brand Mentions = Trust LLMs pull answers from brands mentioned across high-authority sites, forums, and publications. Earn citations. ✍️ Paragraph-Level SEO Every paragraph should stand on its own. Think: short, structured, subheaded, answer-focused content. 💡 Answer the Whole Query LLMs break down prompts into sub-questions. Go beyond keywords. Cover related and follow-up questions too. 📌 Be the Source Use factual, date-rich writing with neutral tone. Back up claims with credible citations. Write like a reference, not a blog. 🧵 Crawlability Still Matters Check your XML sitemap, Core Web Vitals, cloudflare settings, and structured data. AIs need to find and parse your site. 🚀 How to learn LEO: (start here) https://www.chatgptseo.ai – Focused on SEO for AI models https://www.semrush.com/blog/ai-seo/ – Great breakdown from an SEO tools perspective https://www.brightedge.com/ – One of the first platforms merging SEO + AI insights( checkout their resources section)
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