Omkar Nath Nandi

Skills

Experiences

1. 

   Loginsoft

   Jun 2025 - Current

   Senior Digital Marketing Manager
2. 

   Sphere

   Sep 2024 - Mar 2025

   Digital Marketing Manager
3. 

   What is Digital Marketing

   Jun 2015 - Dec 2024

   Content Strategy & Content Creation
4. 

   Securonix

   Jan 2022 - Apr 2024

   Digital Marketing Manager

   As Digital Marketing Manager for Securonix, I drove strategic growth and managed multi-channel marketing initiatives for the SIEM product line. Key responsibilities included: Planning, Collaboration & Website Optimization: Collaborated with cross-functional teams, including product managers and developers, to optimize the website for faster load times, seamless navigation, and mobile responsiveness. Focused on enhancing technical SEO to boost rankings and improve user engagement. Content Strategy: Developed a robust content marketing plan featuring SEO-focused blogs, whitepapers, and product collateral. These efforts positioned Securonix as a thought leader in the cybersecurity space, providing educational resources to attract and engage a target audience. Brand Awareness: Executed brand-building campaigns across LinkedIn, Bing, and Google, creating targeted posting schedules and leveraging paid advertising to increase visibility within key markets such as the US, APAC, and EMEA. These campaigns achieved a 15% increase in CTR year-over-year. SEO & SEM Optimization: Led efforts to improve organic and paid search performance by utilizing tools like Google Analytics, GA4, and Search Console. Optimized ad targeting and bidding strategies, resulting in a 20% reduction in CPA and a significant increase in site traffic and lead engagement. Lead Generation: Implemented advanced account-based marketing (ABM) strategies, integrating tools like Salesforce and 6Sense to track and nurture leads. This approach generated over 200 MQLs monthly, contributing to a steady sales pipeline and aligning closely with organizational revenue goals. Collaborative Branding: Worked with design and content teams to ensure consistent branding across all digital assets. This included refining visuals, messaging, and campaign themes to align with Securonix’s position as an industry leader in cybersecurity.
5. 

   NetCom Learning

   Jun 2021 - Jan 2022

   Senior Digital Marketing Manager
6. 

   Nettur Technical Training Foundation

   Apr 2020 - Mar 2021

   Digital Marketing Specialist
7. 

   Extensive Ideas

   Apr 2009 - Mar 2020

   Founder & Marketing Head

Education

1. 

   Kurukshetra University

   Jun 2024 - Current

   MA

   Mass Communication
2. 

   IIBA

   Oct 2023 - Oct 2023

   CBAP

   Business Analysis
3. 

   Project Management Institute

   Jun 2022 - Jun 2022

   PMP

   Project Management
4. 

   IIM Calcutta

   Oct 2017 - May 2018

   Executive Program In Digital & Social Media Strategy

   Digital Marketing
5. 

   EIILM Kolkata

   Jun 2010 - Jun 2012

   MBA & PGPM

   Marketing & Retail