Omkar Nath Nandi

Skills

Experiences

1. Gurucul

   Jul 2025 - Current

   Digital Marketing Manager

   Driving Gurucul's global digital growth by leading and executing multi-channel marketing strategies. My role spans across: Search Engine Marketing (SEM): Managing paid search campaigns across Google and Bing to maximize qualified leads and ROI. Search Engine Optimization (SEO): Owning technical and content SEO strategy to boost organic visibility for priority keywords and improve search rankings. Social Media Marketing: Orchestrating performance-driven social campaigns across LinkedIn, Twitter, and niche cybersecurity platforms to engage the right audiences. Content Marketing: Working with Product Manager and Writers, designers and other stake holders to develop high-impact content including blogs, whitepapers, webinars and videos that aligns with buyer journeys and drives conversions. Digital Branding: Enhancing Gurucul's digital identity and reputation through consistent brand storytelling and visual messaging. Geo-targeted Campaigns (GEO): Executing hyperlocal and global campaigns to target decision-makers in key regions across the Americas, EMEA, and I META. AI-Optimized Marketing (AIO): Leveraging AI tools for predictive analytics, dynamic content delivery, and campaign automation. Public Relations & Thought Leadership: Amplifying Gurucul’s authority in the cybersecurity space through press coverage, analyst relations, and speaker placements. Working closely with cross-functional teams and external agencies to align marketing efforts with sales goals and product roadmaps.
2. 

   Sphere

   Sep 2024 - Mar 2025

   Digital Marketing Manager

   Digital Marketing | Sphere & Melity As Digital Marketing Manager for Sphere and Melity, I lead strategy, execution, and growth for two B2B tech brands. Key responsibilities include: Planning, Collaboration & Website Building: Planned, collaborated, and built business pages, content, and other essential website elements to ensure fast-loading, mobile-optimized sites with seamless UX and enhanced technical SEO for better rankings. Content Strategy: Built a comprehensive content plan focused on SEO-optimized blogs, whitepapers, and product pages, crafted to engage, educate, and convert, establishing both brands as thought leaders. Brand Awareness: Managed brand-building campaigns across LinkedIn, Twitter, and industry channels, creating segmented posting schedules and engaging content to boost recognition and audience engagement. SEO & SEM Optimization: Established strong foundations for organic and paid growth. Leveraged Google Analytics and Search Console to improve performance and adapt strategies based on data insights. Lead Generation: Implemented marketing funnels and automated campaigns, optimizing the journey from awareness to conversion. Integrated CRM and email marketing tools to effectively track and qualify leads, significantly boosting conversions. Collaborative Branding: Aligned design, content, and development efforts across all digital assets, from logos to color schemes, ensuring consistent brand identities that resonate with our target audience.
3. 

   Securonix

   Jan 2022 - Apr 2024

   Digital Marketing Manager

   As Digital Marketing Manager for Securonix, I drove strategic growth and managed multi-channel marketing initiatives for the SIEM product line. Key responsibilities included: Planning, Collaboration & Website Optimization: Collaborated with cross-functional teams, including product managers and developers, to optimize the website for faster load times, seamless navigation, and mobile responsiveness. Focused on enhancing technical SEO to boost rankings and improve user engagement. Content Strategy: Developed a robust content marketing plan featuring SEO-focused blogs, whitepapers, and product collateral. These efforts positioned Securonix as a thought leader in the cybersecurity space, providing educational resources to attract and engage a target audience. Brand Awareness: Executed brand-building campaigns across LinkedIn, Bing, and Google, creating targeted posting schedules and leveraging paid advertising to increase visibility within key markets such as the US, APAC, and EMEA. These campaigns achieved a 15% increase in CTR year-over-year. SEO & SEM Optimization: Led efforts to improve organic and paid search performance by utilizing tools like Google Analytics, GA4, and Search Console. Optimized ad targeting and bidding strategies, resulting in a 20% reduction in CPA and a significant increase in site traffic and lead engagement. Lead Generation: Implemented advanced account-based marketing (ABM) strategies, integrating tools like Salesforce and 6Sense to track and nurture leads. This approach generated over 200 MQLs monthly, contributing to a steady sales pipeline and aligning closely with organizational revenue goals. Collaborative Branding: Worked with design and content teams to ensure consistent branding across all digital assets. This included refining visuals, messaging, and campaign themes to align with Securonix’s position as an industry leader in cybersecurity.
4. 

   NetCom Learning

   Jun 2021 - Jan 2022

   Senior Digital Marketing Manager

   As Senior Manager for Digital Marketing at NetCom Learning, I spearheaded strategies to drive global brand awareness and revenue growth in the EdTech space. Key responsibilities included: Planning, Collaboration & Website Optimization: Partnered with cross-functional teams to enhance the NetCom Learning website, ensuring mobile responsiveness, fast loading times, and seamless UX. Focused on improving technical SEO to boost rankings and attract high-quality traffic from the US market. Content Strategy: Designed and executed a content marketing plan featuring SEO-focused blogs, landing pages, and email newsletters. These assets were tailored to educate potential customers about training programs, particularly AWS courses, and convert them into leads. Brand Awareness: Managed integrated campaigns across Google Ads, LinkedIn, and Facebook to strengthen the NetCom Learning brand. Developed segmented posting schedules and ran targeted ads to increase engagement and establish the company as a leader in professional training. SEO & SEM Optimization: Optimized paid and organic campaigns using Google Analytics and Search Console to analyze performance and adjust strategies. These efforts resulted in a 10% increase in revenue and a significant improvement in organic search visibility year-over-year. Lead Generation: Implemented automated marketing funnels to nurture prospects through the buyer journey, leveraging CRM tools like HubSpot to track and qualify leads. Generated substantial leads for AWS training programs, successfully filling batches with high enrollment rates. Collaborative Branding: Aligned marketing and design efforts to maintain consistency across digital assets, including landing pages, emails, and advertisements. Ensured that messaging and visuals resonated with the target audience while highlighting NetCom Learning's unique value proposition.
5. 

   Nettur Technical Training Foundation

   Apr 2020 - Mar 2021

   Digital Marketing Specialist

   As a Digital Marketing Specialist at NTTF, I revitalized the organization’s digital marketing strategy during the pandemic, driving brand growth and delivering substantial business results. Key responsibilities included: Planning, Collaboration & Website Restoration: Led the restoration and optimization of NTTF’s website after a cyberattack, migrating it to Drupal for improved performance and security. Ensured the site was mobile-friendly, fast-loading, and optimized for technical SEO to attract and retain users. Content Strategy: Designed and implemented a content marketing plan that highlighted NTTF’s unique educational offerings. This included creating localized and SEO-optimized blogs, program descriptions, and student success stories in multiple languages to resonate with regional audiences. Brand Awareness: Managed digital brand-building campaigns across platforms like Facebook and Google. Focused on increasing visibility through localized advertisements and storytelling, which boosted engagement with students and parents during the pandemic. SEO & SEM Optimization: Strategically allocated the digital advertising budget, moving 60% to Google Search Ads, 30% to Facebook Ads, and 10% to PR and media campaigns. This approach maximized ROI, generated high-quality traffic, and improved lead generation. Lead Generation: Developed multi-channel marketing funnels that generated 10,800 leads within five months. Optimized campaigns through CRM integrations and localized strategies, achieving 880 admissions and generating ₹50 crore in business value. Collaborative Branding: Worked closely with educators, students, and internal teams to create cohesive branding across all digital and offline assets. Campaigns emphasized NTTF’s commitment to quality education and its impactful role in student success.
6. 

   Extensive Ideas

   Apr 2009 - Mar 2020

   Founder & Marketing Head

   Founder & Marketing Head | Extensive Ideas - Digital Marketing Agency Founded Extensive Ideas to provide affordable, results-driven digital marketing solutions for SMBs. Empowered 500+ businesses worldwide through data-driven strategies and measurable ROI. Leadership & Strategic Vision Built and led a team of 20+ professionals, fostering collaboration, innovation, and adaptability. Designed and executed customized marketing strategies across diverse industries for sustained client success. Operational Expertise Expertise in SEO, PPC, content marketing, social media, branding, and website optimization. Proficient in Google Analytics, Google Ads, and major social platforms for data-driven campaigns. Key Achievements Lead Generation: Generated 12,500+ B2B and 10,000+ B2C leads, fueling business growth. SEO Success: Achieved top Google rankings for thousands of keywords, boosting visibility and organic traffic. Content Excellence: Produced 500+ videos, 3,000+ images, and 1,000+ blogs, amassing 2.5M+ Quora views and 1.1M+ YouTube watch minutes. SEO & Backlink Building: Created 8,000+ backlinks, enhancing search rankings and credibility. Extensive Ideas Academy & EdTech Impact Established a training institute, educating 300+ students in digital marketing. Developed three courses on Udemy & Alison, offering CPT certification opportunities. Delivered institutional & corporate training to upskill professionals.

Education

1. 

   Kurukshetra University

   Jun 2024 - Current

   MA

   Mass Communication
2. 

   University of Mysore

   Jul 2022 - Aug 2024

   MBA

   Marketing & HR
3. 

   IIBA

   Oct 2023 - Oct 2023

   CBAP

   Business Analysis
4. 

   Harvard University

   Sep 2023 - Sep 2023

   Professional Certificate

   Leading in a Remote Environment
5. 

   Project Management Institute

   Jun 2022 - Jun 2022

   PMP

   Project Management
6. 

   IIM Calcutta

   Oct 2017 - May 2018

   Executive Program In Digital & Social Media Strategy

   Digital Marketing
7. 

   EIILM Kolkata

   Jun 2010 - Jun 2012

   MBA & PGPM

   Marketing & Retail