Everyone is asking if AI will kill SEO. I think that's the wrong question. The real question is, what is the new purpose of SEO in an AI-driven world? New research shows AI heavily relies on Google's top-ranked pages to form its answers. This reveals that AI needs a trust anchor. It doesn't have its own judgment, so it borrows trust from systems that do. Right now, Google's algorithm is its primary source of credibility. This changes the entire game. We're moving beyond optimizing for clicks. The new strategic goal is to optimize for influence. Ranking #1 is no longer just about capturing immediate traffic from a search page. It's about getting your brand's voice, data, and perspective embedded into the AI's core knowledge. It's about winning the citation and becoming the source of truth that gets syndicated in thousands of AI-powered conversations. Your content is no longer just a destination, It's a source code for future intelligence. The brands that understand this shift will build a Great authority that will be incredibly difficult for competitors to challenge. So, the question I'll leave you with is, Are you still optimizing for clicks, or are you optimizing for influence?
Download the medial app to read full posts, comements and news.