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Chamarti Sreekar

Passionate about Pos... • 22d

apple’s marketing philosophy (1979)

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In 1977, Mike Markkula wrote Apple’s core philosophy: Empathy – deeply understand the customer’s mind Focus – cut everything non-essential. Impute – even presentation must radiate quality. It wasn’t just marketing. It was strategy disguised as be

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Empathy. Focus. Impute. The Three pillars of Apple's Marketing philosophy from 1977.

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