Entrepreneur • 1m
In 1977, Mike Markkula wrote Apple’s core philosophy: Empathy – deeply understand the customer’s mind Focus – cut everything non-essential. Impute – even presentation must radiate quality. It wasn’t just marketing. It was strategy disguised as belief. That’s why Apple became mythic.
Strategy & Product @... • 1y
Did you know? Mike Markkula played a pivotal role in the early days of Apple. In 1977, he was introduced to Steve Jobs and Steve Wozniak, the co-founders of Apple, through a mutual friend. At the time, Apple was a fledgling company operating out of
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