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𝗶 𝗿𝗲𝗮𝗱 𝗮𝗹𝗹 𝗮𝗺𝗮𝘇𝗼𝗻 𝘀𝗵𝗮𝗿𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗹𝗲𝘁𝘁𝗲𝗿𝘀. one word shows up again. and again. and again. 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐨𝐛𝐬𝐞𝐬𝐬𝐢𝐨𝐧. not customer focus, not customer service — obsession. jeff didn’t build an empire by thinking "what's good for amazon?" he asked, "𝐰𝐡𝐚𝐭'𝐬 𝐢𝐧𝐬𝐚𝐧𝐞𝐥𝐲 𝐠𝐨𝐨𝐝 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫?" every. single. time. most startups die trying to impress investors. the great ones? they impress users. obsession > pitch decks.