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Saket Sambhav
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ADJUVA LEGAL® • 21d
Learn and Earn Series - June - Part 5 "Reverse Innovation" Isn't Just Jugaad! Steal These Frugal Genius Ideas from Around the World. 💡 We love Indian 'Jugaad,' but there's a universe of frugal genius out there! Let's talk "Reverse Innovation": brilliant solutions born in emerging markets (Africa, Latin America, SE Asia) that then find global appeal. Why this matters for Indian startups: ✅ Challenges the "innovate in the West, scale here" model. ✅ Offers cost-effective solutions for products, distribution, or services. ✅ Promotes resourcefulness and building for real-world constraints. ✅ Can give a massive competitive advantage, especially for price-sensitive markets. A Classic Indian Example of Reverse Innovation? Remember the portable ECG machine? General Electric (GE) developed a low-cost, battery-powered, ultra-portable ECG machine in India specifically for our rural clinics that lacked reliable electricity. This frugal innovation was so robust and effective that it was later adopted in developed countries for use in ambulances and at accident sites where portability is crucial. A solution born from Indian conditions, solving a global need! 🆘 What "reverse innovations" from other emerging economies can inspire us, or what Indian frugal solutions are ready for the world?
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