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Maniraj N G

Marketing & Systems ... • 2m

From Jugaad to Unicorns: India’s Journey to Global Impact For decades, jugaad—India’s unique problem-solving mindset—has been the backbone of grassroots innovation. It's about making things work, often with limited resources, through sheer ingenuity. Today, that same spirit is powering India’s rise as a global hub for world-class startups and scalable solutions. Here’s how this cultural DNA is shaping a new entrepreneurial ecosystem: ✅ Grassroots to Global: Simple innovations like digital payment systems and telemedicine, initially designed for local challenges, are now solving problems on a global scale. ✅ An Inclusive Approach: From farmers adopting AI-driven tools to small-town entrepreneurs building tech startups, India’s innovation ecosystem is empowering every strata of society. ✅ Scale Meets Sustainability: Whether it’s green energy or affordable healthcare, Indian entrepreneurs are designing solutions that are impactful, scalable, and sustainable.

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