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Saket Sambhav
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ADJUVA LEGAL® • 14h
The Surprising Metric We're Proud Of - 93 Refunds. Yes, You Read That Right 🫰 Time for a half-yearly review! Many founders talk about sales, growth, and user numbers. But today, I want to share a different metric. From January to June this year, Adjuva Legal processed 93 refunds. Sounds strange to be proud of refunds, right? But here’s the lesson for every young founder: 🤝 TRUST is Your Core Product: An easy, no-questions-asked refund policy tells your customers one thing: "We value your trust more than this single transaction." It shows you're confident in your service and not desperate to hold onto their money if they're not happy. 👂 Refunds are a FEEDBACK Goldmine: Every refund is a story. It tells you where your marketing might be unclear, where your service might not be the right fit, or where customer expectations weren't met. We don't see refunds as a cost; we see them as brutally honest (and free!) consultation on how to improve. 🌱 Long-Term Reputation > Short-Term Cash: Keeping money from an unhappy or cancelling customer creates a lifelong detractor. Issuing a swift refund creates, at worst, a neutral party, and at best, someone who respects your integrity. That long-term goodwill is priceless. ✅ It’s Simply the Right Thing to Do: Building an ethical business means honouring your commitments, including your commitment to customer satisfaction. Your goal shouldn't be zero refunds. It should be building a business so rooted in trust and integrity that you're not afraid to give the money back. How do you handle customer dissatisfaction in your venture? What’s your philosophy on refunds? 👇
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