Is adding UPI deep links in an app (where users can scan existing merchant QR codes, enter amount, and pay via their UPI app) legal, or do I need an RBI license or Payment Aggregator approval for this?
Phonepe was acquired by Flipkart in 2016.
Later
In Dec 2022, PhonePe separated from Flipkart, but both companies are still owned by Walmart.
So, why need another UPI app?
Launching UPI would not make a difference untill people link their bank accounts on this app. And why will people link there accounts for UPI on app like Flipkart when they have better apps for it like GPay.
And upi is something which people use mul