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Vishu Bheda

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Medial • 1m

𝘁𝗵𝗲 𝗴𝘂𝘆 𝘄𝗵𝗼 𝗺𝗮𝗱𝗲 𝗰𝗼𝗰𝗼𝗺𝗲𝗹𝗼𝗻 𝗱𝗶𝗱𝗻’𝘁 𝗯𝘂𝗶𝗹𝗱 𝗮 𝘀𝘁𝗮𝗿𝘁𝘂𝗽. he solved a very real, very underrated problem: parents needed peace. kids needed entertainment. his name? 𝐣𝐚𝐲 𝐣𝐞𝐨𝐧. back in 2006, he started uploading simple nursery rhyme videos on youtube. no big team. no investors. just him, his wife, and some basic 3d animation. no hype. no funding. just colorful songs that toddlers couldn’t stop watching. within a few years, cocomelon exploded. 𝐛𝐢𝐥𝐥𝐢𝐨𝐧𝐬 𝐨𝐟 𝐯𝐢𝐞𝐰𝐬. 𝐦𝐢𝐥𝐥𝐢𝐨𝐧𝐬 𝐨𝐟 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞𝐫𝐬. it became one of the biggest youtube channels in the world. parents loved it. kids were obsessed. and jay? he quietly built a media empire. in 2020, he sold cocomelon to a company called 𝐦𝐨𝐨𝐧𝐛𝐮𝐠. then moonbug got bought by 𝐛𝐥𝐚𝐜𝐤𝐬𝐭𝐨𝐧𝐞 — yes, the same blackstone that buys real estate and billion-dollar companies. 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐨𝐝𝐚𝐲, 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐢𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐚𝐬𝐬𝐞𝐭. 𝐚𝐧𝐝 𝐜𝐨𝐜𝐨𝐦𝐞𝐥𝐨𝐧 𝐨𝐰𝐧𝐞𝐝 𝐭𝐡𝐞 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐨𝐟 𝐞𝐯𝐞𝐫𝐲 𝐭𝐨𝐝𝐝𝐥𝐞𝐫 𝐨𝐧 𝐞𝐚𝐫𝐭𝐡. jay didn’t chase virality. he built trust. consistency. and a product that actually helped people. no startup pitch. no personal brand. no unicorn dreams. just one mission: keep kids happy and parents sane. 𝐚𝐧𝐝 𝐭𝐡𝐚𝐭 𝐬𝐢𝐦𝐩𝐥𝐞 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐭𝐮𝐫𝐧𝐞𝐝 𝐢𝐧𝐭𝐨 𝐦𝐢𝐥𝐥𝐢𝐨𝐧𝐬.

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