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Saket Sambhav

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ADJUVA LEGAL® • 4m

Learn and earn series - Part 5 One Country's Tourism "Boycott" is Another's Opportunity? Smart Business in Action! 🌏✈️ Philippines reportedly offering easier entry for Indians, right when some are boycotting Turkey and Maldives due to current and old political tensions. While "opportunism" can sound a bit raw, in a business context, this is often about: 🎯 Strategic Market Responsiveness: Quickly recognizing and reacting to shifts in consumer sentiment or market gaps. 🚀 Agile Strategy / Demand Capture: Adapting your offerings to attract a customer base whose needs are suddenly unmet or who are actively looking for alternatives. 💡 Competitive Displacement: Capitalising on a competitor's challenges (whether self-inflicted or due to external factors) to present your own value proposition. So, what are the key takeaways here for us entrepreneurs? 📡 Always Be Scanning: Keep your ears to the ground! Geopolitical shifts, social trends, competitor missteps – they can all create unexpected openings. ⚡ Speed & Agility Wins: The Philippines didn't wait years; they reportedly saw a potential shift and acted. Being nimble allows you to seize these moments. ✅ Clear Value Proposition: For this to work, the Philippines must clearly communicate why it's a great alternative for Indian tourists (easy entry is just the start). What problem are you solving for a newly available audience? 🤔 Ethical Opportunism (Important!): While seizing opportunities, it's crucial to do so by offering GENUINE VALUE and ETHICAL SOLUTIONS, not by exploiting misfortune. Building trust is key for long-term success. This situation is a live case study in DYNAMIC MARKET STRATEGY! It’s less about "opportunism" in a negative sense, and more about smart, agile businesses understanding and responding to a changing world. What other examples of businesses cleverly adapting to market shifts have you seen lately? Share your thoughts!

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