📉 • 23d
The Queen of Boring Businesses Codie Sanchez began her career on Wall Street, immersed in the world of big deals, venture capital, and fast money. But despite the prestige and paper returns, the lifestyle didn’t sit right with her. She realized that chasing unicorns often came with burnout, lack of control, misaligned values. So she pivoted boldly. Instead of building flashy startups, Codie went after “boring” businesses - laundromats, car washes, service firms, and newsletter companies. These were businesses most people ignored, yet they offered what VCs rarely do: consistent cash flow from day one and full ownership. She built her brand around this contrarian philosophy: own simple businesses that generate real profits. Through her content on LinkedIn and Twitter, and her hit newsletter Contrarian Thinking with 500K+ subscribers, she became a leading voice in small business acquisitions. This proves that cash flow beats hype, ownership beats optics, and “boring” can be brilliant.
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