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Harsh Dwivedi

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Medial • 2m

Most people who’ve tried turning their highly engaged WhatsApp/Discord group into an app have failed to recreate that same engagement. Probably because the friction of a new app is high, and people love the tool they’re using as much as (or more than) the group they’re in. (Community ≠ product.) Also, the tech behind these platforms is insanely hard to match. Notifications, latency, UX, etc. Plus, group dynamics don’t scale linearly. There are more reasons too, including execution probably, but these are the big ones.

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