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Basil
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51% consumers boycott brands advertising next to hate speech A new report reveals a startling paradox in the digital advertising world: while overall brand risk from ad placements dropped to a record low of 1.5% globally in 2024, down 10.6% from the previous year, the actual volume of offensive language and controversial content surged by a massive 72% year-over-year. Hate speech specifically accounted for a significant 9.8% of all brand-risky content worldwide in the first half of 2024
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