You can’t build a brand if you can’t talk to people. When I started Myra Gemstone Rings, I didn’t run ads. I started with real conversations. I’d ask people, “Why wear just a ring, when it can carry meaning and energy?” That question built Myra. Coming from a traditional jewellery business (Narenkumar Jewellers), I knew how to sell. But Myra taught me how to listen. Early on, customers were confused about pricing. So I explained. Educated. Simplified. And they trusted me. Today we have a team, but I still jump into calls and DMs. Because real connection is still our best sales tool. This is what building from the ground looks like.
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