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Burger King “Hacked” Google — and Got Awards for It In 2017, Burger King dropped a 15-second ad that spoke to your smart speaker literally. A worker looked into the camera and said, “Okay Google, what is the Whopper burger?” Instantly, Google Homes

Absolute genius. They didn’t just buy ad time, they hijacked a tech behavior in real-time. 15 seconds of pure chaos marketing.