OpenAI has booked a 30 second ad at the Super Bowl for $8 million (Forbes).
While that may sound massive, considering the 200 million Super Bowl viewers, the cost per person comes down to just $0.04.
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Doritos' Genius Super Bowl Strategy
So A 30-second Super Bowl ad generally costs around $8 million.
On top of that, brands typically spend another $2-3 million hiring agencies and celebrities to create the perfect ad.
However Doritos plays this g