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Spotify's $300 Million Gamble That almost flopped Back in 2006, Daniel Ek bet everything on a crazy ideaโ€” Free music for everyone, legally. Record labels laughed. Investors backed out. Even users were skeptical. But Ek kept going. He believed the real value wasnโ€™t in downloadsโ€”it was in access. Today, Spotify is worth over $60 Billion and changed how the world listens to music. The takeaway? Big shifts often start as unpopular ideas.

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