Spotify's $300 Million Gamble That almost flopped Back in 2006, Daniel Ek bet everything on a crazy idea— Free music for everyone, legally. Record labels laughed. Investors backed out. Even users were skeptical. But Ek kept going. He believed the real value wasn’t in downloads—it was in access. Today, Spotify is worth over $60 Billion and changed how the world listens to music. The takeaway? Big shifts often start as unpopular ideas.
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