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Chirag

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&OTHERS • 4m

“He was the loudest guy in every room. Now he quietly runs a ₹200 Cr business.” A childhood friend of mine loved the spotlight. Loud, expressive, always chasing attention. Back in school, he once said — “If people aren’t watching, what’s the point?” Years later, when he started his company, I expected the same energy. Flashy launch. Funding buzz. LinkedIn stories. The works. But instead? Silence. No announcements. No PR. No investor hype. Just quiet, consistent execution. This year, I sat with him over coffee. He’s running a ₹200 Cr revenue business. No VC money. No viral campaigns. No founder cult. Just relentless customer obsession and deep operational focus. I asked him what changed. He smiled and said, “Attention gave me dopamine. Value gave me peace. I chose peace.” That line stuck. Because in a world chasing scale and sizzle, he chose substance. And maybe — just maybe — the real disruptors today are the ones quietly doing the boring work that actually matters.

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