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𝗡𝗼𝗯𝗼𝗱𝘆 𝗲𝘃𝗲𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝘁𝘄𝗶𝗰𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗶𝗿 𝗶𝗻𝗻𝗲𝗿𝘄𝗲𝗮𝗿 - 𝘂𝗻𝘁𝗶𝗹 𝗫𝗬𝗫𝗫 𝗔𝗽𝗽𝗮𝗿𝗲𝗹𝘀 𝗰𝗮𝗺𝗲 𝗮𝗹𝗼𝗻𝗴 !! Founded by Yogesh Kabra in December 2017 in Surat, Gujarat. Yogesh holds an MBA from Hult International Business School, Boston. Identified a gap in the men's innerwear market in India. Aims to revolutionize innerwear using fabrics like modal and bamboo. Offers products such as briefs, trunks, vests, t-shirts, pyjamas, and boxers. Targets millennial and Gen Z men looking for premium comfort and style. Sells online via its website, Amazon, Flipkart, and Myntra. Present in over 22,000 general trade stores; aims for 30,000 by FY25. Operates 5 exclusive brand outlets (EBOs); plans to expand to 15–20 by FY25. Achieved ₹110 crore revenue in FY23; targets ₹240 crore for the current year. Recently expanded into the athleisure category. Focusing on Tier 1 and 2 cities like Indore and Surat. Uses an omnichannel distribution strategy (online + offline). Revenue split: 50% online, 48% general trade, 2% modern trade. Regional revenue split: 35% North, 30% South, 25% West, 10% East. Raised ₹135 crore (~$16.9 million) in funding. Investors include Amazon Smbhav Venture Fund, Sauce.vc, DSG Consumer Partners, Singularity Growth, and Trifecta Capital. FY24 operating revenue: ₹128 crore (24.15% growth from FY23). FY24 net loss: ₹35.4 crore (21.16% reduction from FY23 Follow vishakha Jangir for more such insights.