๐ก๐ผ๐ฏ๐ผ๐ฑ๐ ๐ฒ๐๐ฒ๐ฟ ๐๐ต๐ผ๐๐ด๐ต๐ ๐๐๐ถ๐ฐ๐ฒ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ต๐ฒ๐ถ๐ฟ ๐ถ๐ป๐ป๐ฒ๐ฟ๐๐ฒ๐ฎ๐ฟ - ๐๐ป๐๐ถ๐น ๐ซ๐ฌ๐ซ๐ซ ๐๐ฝ๐ฝ๐ฎ๐ฟ๐ฒ๐น๐ ๐ฐ๐ฎ๐บ๐ฒ ๐ฎ๐น๐ผ๐ป๐ด !! Founded by Yogesh Kabra in December 2017 in Surat, Gujarat. Yogesh holds an MBA from Hult International Business School, Boston. Identified a gap in the men's innerwear market in India. Aims to revolutionize innerwear using fabrics like modal and bamboo. Offers products such as briefs, trunks, vests, t-shirts, pyjamas, and boxers. Targets millennial and Gen Z men looking for premium comfort and style. Sells online via its website, Amazon, Flipkart, and Myntra. Present in over 22,000 general trade stores; aims for 30,000 by FY25. Operates 5 exclusive brand outlets (EBOs); plans to expand to 15โ20 by FY25. Achieved โน110 crore revenue in FY23; targets โน240 crore for the current year. Recently expanded into the athleisure category. Focusing on Tier 1 and 2 cities like Indore and Surat. Uses an omnichannel distribution strategy (online + offline). Revenue split: 50% online, 48% general trade, 2% modern trade. Regional revenue split: 35% North, 30% South, 25% West, 10% East. Raised โน135 crore (~$16.9 million) in funding. Investors include Amazon Smbhav Venture Fund, Sauce.vc, DSG Consumer Partners, Singularity Growth, and Trifecta Capital. FY24 operating revenue: โน128 crore (24.15% growth from FY23). FY24 net loss: โน35.4 crore (21.16% reduction from FY23 Follow vishakha Jangir for more such insights.
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