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Tarun Suthar

 • 

The Institute of Chartered Accountants of India • 7m

It's better to optimize costs and maintain low margins than to price a product below its cost. If you sell at higher prices, customers may not remain loyal; they can easily switch to a competitor with lower prices. The idea of a monopoly market is more of a theory than reality, as there will always be competitors in a monopolistic market looking to take away your market share.

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