No Sales? No Problem. Hereโs How Early Founders Should Sell Without Feeling โSalesyโ. ๐ฅ Because great products die when no one knows they exist. Post: Youโve built your MVP. Maybe it even works. But no oneโs buying yet. Why? Because most first-time founders fear selling. They wait for marketing, virality, or a magical โproduct-market fitโ to do the work. But hereโs the brutal truth: In the early stage, the founder is the only salesperson that matters. Donโt wait. Do this: Step 1: Define your narrowest niche. Stop saying "our tool is for all restaurants." Start with: โOur tool is perfect for fast food joints doing 50+ orders/day via Swiggy.โ Step 2: Build your list manually. Go hyperlocal. Walk around. Use Google Maps. Use JustDial. Use Instagram hashtags. Make a Notion/Sheet with 100 prospects. Step 3: DM/Call/Walk in. Forget fancy email tools. Just say: โHey, weโre building something that can help you reduce Swiggy/Zomato commissions. Weโre early, and would love to get your feedback. Can I show you a 3-min demo?โ Not selling. Seeking help. It works. Step 4: Track objections. Every โnoโ teaches you something. โWe donโt have timeโ = simplify onboarding. โWill customers come?โ = you need case studies or testimonials. โZomato gives us visibilityโ = build your visibility pitch. Step 5: Iterate your pitch daily. After 10 conversations, youโll know what clicks. After 30, youโll close your first deal. After 50, youโll feel like a machine. Final Truth: If youโre not talking to customers daily, Youโre not a founder. Youโre a builder. Products are built in code. Startups are built in conversation.
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