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Nawal
Entrepreneur | Build... • 23d
No Sales? No Problem. Here’s How Early Founders Should Sell Without Feeling ‘Salesy’. 🔥 Because great products die when no one knows they exist. Post: You’ve built your MVP. Maybe it even works. But no one’s buying yet. Why? Because most first-time founders fear selling. They wait for marketing, virality, or a magical “product-market fit” to do the work. But here’s the brutal truth: In the early stage, the founder is the only salesperson that matters. Don’t wait. Do this: Step 1: Define your narrowest niche. Stop saying "our tool is for all restaurants." Start with: “Our tool is perfect for fast food joints doing 50+ orders/day via Swiggy.” Step 2: Build your list manually. Go hyperlocal. Walk around. Use Google Maps. Use JustDial. Use Instagram hashtags. Make a Notion/Sheet with 100 prospects. Step 3: DM/Call/Walk in. Forget fancy email tools. Just say: “Hey, we’re building something that can help you reduce Swiggy/Zomato commissions. We’re early, and would love to get your feedback. Can I show you a 3-min demo?” Not selling. Seeking help. It works. Step 4: Track objections. Every “no” teaches you something. “We don’t have time” = simplify onboarding. “Will customers come?” = you need case studies or testimonials. “Zomato gives us visibility” = build your visibility pitch. Step 5: Iterate your pitch daily. After 10 conversations, you’ll know what clicks. After 30, you’ll close your first deal. After 50, you’ll feel like a machine. Final Truth: If you’re not talking to customers daily, You’re not a founder. You’re a builder. Products are built in code. Startups are built in conversation.
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