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Logistics & Supply Chain Industry Insights for SMBs by Noel Chackson Let me be honest, this one’s a bit tricky. With tax terrorists sitting on top and strocking inflation up and people watching their budgets a little more closely, the FMCG space is definitely feeling the pressure. But with that said, there’s always a market for essentials, especially when they’re priced right and actually deliver value. Offer Value and Quality It’s not just about being the cheapest option on the shelf (In the indian market, it mostly is). But, People still want good stuff they just want to feel like they’re getting their money’s worth. If you’re in health and wellness, food, or personal care, there’s real demand for affordable, high-quality products that serve a purpose. Function matters. A natural soap that lasts longer. A snack that’s healthy and tasty. You get the basic idea. Build a Solid Online Presence Don't even start the production without doing this! Whether we like it or not, online is where people are shopping. That means having a website that works, a presence on platforms like Instagram or WhatsApp, and a simple way for people to buy your stuff. It doesn’t need to be fancy or anything, just clear, simple, accessible, and active. You want to show up where your customers are already scrolling. Keep Up with Consumer Shifts This space changes fastest of all the segments. People care more about what’s in their products, how they’re packaged, and where they come from. Trends like eco-friendly packaging, locally sourced ingredients, and wellness-focused options aren’t just buzzwords (for the consumers) they’re what people are actually buying. If you can adjust and ride those waves, you’ve got a much better shot at standing out. More sectors coming soon...
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