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How The Whole Truth hit ₹100Cr ARR without celebrity ads Founded by Shashank Mehta in 2019, The Whole Truth started as a blog about clean eating — and turned into a booming D2C food brand. What worked: Brutally honest branding — full ingredient tr
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But the truth is, inke protein bars kha ke na pet bharta hai, or na hi utna tasty hai.
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