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Saket Sambhav
•

ADJUVA LEGAL® • 2m

Learn & Earn (Pt. 4) 🧠 Escape the Shark Tank! 🦈 Create Your Own Blue Ocean! 🌊 Is your startup constantly battling it out in a crowded "Red Ocean" 🩸 – fighting hard for every customer, where competition is fierce, and profits often get squeezed

Sujith

Creating a sustainab... • 2m

Do you know the money burnt by Ola in the ride hailing market is 70% more than rapido in client acquisition! cuz it was new to India about ride hailing industry so they burnt a lot on changing the minds of people to a take a try but it was so easy for rapido while they were entering cuz the market was established and regonized so it was just their new idea to incorporate bike taxi in the existing chain In my perspective, Creating a new market which would be sustainable for big gaints only but not for new age startups they should think different and incorporate a new idea on a existing race track to win the race !

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Replies (1)

Saket Sambhav
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ADJUVA LEGAL® • 2m

Great practical insight, thanks for sharing! Valid points. Blue Ocean strategy isn't always about inventing something from absolute zero..right.? Sometimes it's about finding that less competitive space. May be by changing value, and creating new ones. As done by rapido.

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[Ideation -> MVP] ISSUES * little/no penetration of on-demand rides in semi-urban & rural areas * unaffordable by a large section of Indians (urban/rural) * single carrying capacity of 2W ride-hailing services (Rapido), unsuitable for group travel

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